On May 10th an article credited to Lamia Estatie appeared on the BBC News website’s Middle East page and on the BBC Trending blog. At the bottom of the article readers are told that it was produced “By the UGC [user-generated content – Ed.] and Social News team; Additional reporting by BBC Monitoring in Cairo”.
Titled “Arabs call for Pizza Hut boycott after prisoner ad“, the article relates to a story that emerged on the same day.
“Arabs on social are calling for a boycott of the popular pizza chain and franchise after one of its Israel branches posted a Facebook advert said to “mock” Palestinian hunger strikers.
Pizza Hut has apologised for the now deleted post, saying it was “completely inappropriate and does not reflect the values of our brand” and added that “the relationship with the agency that posted it was terminated”.
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