“In a candid presentation to an audience of charity professionals on 14 December, Goldring said Oxfam had made high-stakes misjudgments […] in the row over the involvement of its then celebrity ambassador, Scarlett Johansson with a company operating in an Israeli settlement on the West Bank.
The Johansson furore had cost Oxfam America “literally thousands” of donors, Goldring revealed. […]
In the Johansson case, after a protracted stand-off, the actor ended her eight-year association with Oxfam over its criticism of her for endorsing fizzy drinks company SodaStream, which at the time had a factory in an Israeli settlement.
Goldring […] told a seminar on campaigning for less popular causes that in mishandling the Johansson affair, Oxfam turned what should have been a point of principle into “something of a PR disaster”.
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