Revisiting the BBC’s amplification of an NGO’s PR

BBC Watch

The Guardian reports that the head of Oxfam GB has described the NGO’s 2014 campaign against the Israeli company SodaStream as having ‘backfired’.

“In a candid presentation to an audience of charity professionals on 14 December, Goldring said Oxfam had made high-stakes misjudgments […] in the row over the involvement of its then celebrity ambassador, Scarlett Johansson with a company operating in an Israeli settlement on the West Bank.

The Johansson furore had cost Oxfam America “literally thousands” of donors, Goldring revealed. […]

In the Johansson case, after a protracted stand-off, the actor ended her eight-year association with Oxfam over its criticism of her for endorsing fizzy drinks company SodaStream, which at the time had a factory in an Israeli settlement.

Goldring […] told a seminar on campaigning for less popular causes that in mishandling the Johansson affair, Oxfam turned what should have been a point of principle into “something of a PR disaster”.

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